Cookie Policy
Last updated: March 2026
This policy explains how we use cookies and similar technologies on this website (dontwaffle.me). It sits alongside our Privacy Policy, which covers how we handle personal data more broadly.
What cookies are
A cookie is a small text file a website stores on your device. It lets a site remember your actions and preferences and lets us understand how the site is used. Similar technologies do comparable jobs, and we refer to all of them as “cookies” here. They include:
- Pixels and tags: small pieces of code, often from advertising or analytics platforms, that record a visit or an action.
- Local storage: data the site keeps in your browser, for example to remember a preference.
Cookies can be first party (set by us) or third party (set by another company, such as an analytics or advertising platform). They can be session cookies, which expire when you close your browser, or persistent cookies, which stay until they expire or you delete them.
Your consent
We set the cookies that are strictly necessary for the site to work as soon as you arrive; these do not need consent. We set everything else, including analytics and advertising cookies, only after you have given your consent through our cookie banner.
You can change or withdraw your consent at any time using the cookie settings on the site, and you can clear or block cookies through your browser. Withdrawing consent does not affect anything that happened before you did so.
The cookies we use
| Category | What they do | Set with consent? |
|---|---|---|
| Essential | Keep the site working and secure, including remembering your cookie choices and protecting our forms from spam and abuse. | No, these are required for the site to function. |
| Analytics and performance | Help us understand how visitors find and use the site, which pages are read and where people run into trouble, so we can improve it. Providers include Google Analytics and Microsoft Clarity. | Yes |
| Marketing and advertising | Let us measure how our campaigns perform and show you relevant ads on other sites, including retargeting people who have already visited. Set by advertising platforms including LinkedIn and X (formerly Twitter). | Yes |
How long cookies last
Cookie lifetimes vary by purpose. Session cookies last only for your visit. Persistent cookies, including most analytics and advertising cookies, last for a set period, typically from a few days up to around two years, unless you delete them sooner. Your record of consent is kept so we do not ask you on every visit.
Managing cookies
You can accept or reject non-essential cookies through the cookie settings on this site. You can also control cookies in your browser, including deleting ones already set, though blocking essential cookies may stop parts of the site working. See the help pages for Chrome, Firefox or Safari.
You can opt out of Google Analytics across all sites with the Google Analytics opt-out, and manage advertising and retargeting preferences at youronlinechoices.com or optout.aboutads.info.
Changes to this policy
We may update this policy to reflect changes to the cookies we use or for legal reasons. The date at the top shows when it was last changed.